Seaweed Bath Co Hair Care Launch
Directed a professional product photoshoot, in partnership with Soona Studios, that produced clean, high-quality imagery optimized for e-commerce, social campaigns, and brand marketing.

Andalou Pumpkin Honey Glycolic Face Mask Relaunch
Generated conceptual imagery with MidJourney to support the creative asset needs for the relaunch of Andalou's Pumpkin Honey Glycolic Mask, exploring textures, tones, and visuals that enhanced campaign storytelling.

Andalou Pumpkin Honey Glycolic Face Mask Relaunch
Art directed a professional product shoot, collaborating with Soona Studios, for the relaunch of Andalou's Pumpkin Honey Glycolic Mask, producing e-commerce, social, and brand marketing imagery.

Andalou Pumpkin Honey Glycolic Face Mask Relaunch
Generated conceptual imagery with ChatGPT and Adobe Photoshop to support the creative asset needs of the relaunch of Andalou's Pumpkin Honey Glycolic Mask.

Seaweed Bath Co. | Active Sport Defense
Was the photographer for a photoshoot in Cabo San Lucas, utilizing a mix of iPhone and DSLR photography.

Seaweed Bath Co.
Directed a lifestyle photoshoot in San Diego, using a mix of iPhone and DSLR cameras. Used student volunteer models to produce authentic, budget-friendly visuals for the launch of Seaweed Bath Co.'s new SPF products.

Seaweed Bath Co. | Value Size Body Wash
Directed product photography in collaboration with Soona Studios, guiding creative vision and visual storytelling across final assets.

Mineral Fusion | Lip Stick
Directed product photography in collaboration with Soona Studios.

Andalou | Rejuvenating Serum
Led the creative direction for product photography, working with Soona Studios to produce refined imagery tailored for brand and ecommerce platforms.

MyChelle Dermaceuticals | Lip Hints
Collaborated with the marketing team to hire talent and partnered with a freelance photographer.

MyChelle Dermaceuticals | SPF Sunscreen
Photographed an on-location lifestyle shoot, stepping behind the camera—and into the pool—to capture natural, immersive imagery that brought the brand story to life.

Photography

I direct photo shoots both as an art director collaborating with professional photographers and, when budgets are limited, as the photographer myself—capturing Instagram-style lifestyle images for seasonal launches. I recently expanded my creative toolkit by using AI image generation tools to concept, prototype, and produce compelling visuals, allowing for faster iteration and more flexibility in bringing campaign ideas to life.

Packaging

Photography

Digital Marketing

Corporate Collateral

Brand Identity

Data Visualization

Exhibit & Event Branding

Case Study