Seaweed Bath Co Hair Care Launch
Partnered with Soona Studios to direct a professional product photoshoot, capturing clean, high-quality imagery optimized for ecommerce, social campaigns, and brand marketing.

Andalou Pumpkin Honey Glycolic Face Mask Launch
Generated conceptual imagery with MidJourney to support the creative asset needs of the Pumpkin Honey Mask re-launch, exploring textures, tones, and visuals that enhanced campaign storytelling.

Andalou Pumpkin Honey Glycolic Face Mask Launch
Collaborated with Soona Studios to art direct a professional product shoot for the Pumpkin Honey Mask re-launch, producing ecommerce, social, and brand marketing imagery.

Andalou Pumpkin Honey Glycolic Face Mask Launch
Generated conceptual imagery with ChatGPT and Adobe Photoshop to support the creative asset needs of the Pumpkin Honey Mask re-launch.

Role: Photographer | Lifestyle
Photoshoot in Cabo San Lucas, utilizing a mix of iPhone and DSLR photography.

Role: Photographer | Lifestyle
Directed a lifestyle photoshoot in San Diego, using a mix of iPhone and DSLR cameras with student volunteer models to produce authentic, budget-friendly visuals for the launch of new SPF products.

Role: Creative Director | Product Photgraphy
Partnered with Soona Studios

Role: Creative Director | Product Photgraphy
Partnered with Freelance Photgrapher

Role: Photgrapher | Product Photgraphy

Photography

I directed photo shoots both as an art director collaborating with professional photographers and, when budgets were limited, as the photographer myself—capturing Instagram-style lifestyle images for seasonal launches. More recently, I’ve expanded my creative toolkit by incorporating AI image generation tools to concept, prototype, and produce compelling visuals, allowing for faster iteration and more flexibility in bringing campaign ideas to life.

Packaging

Photography

Digital Marketing

Corporate Collateral

Brand Identity

Data Visualization

Exhibit & Event Branding