Digital
For MyChelle.com, I led all weekly website graphic updates including promotional sliders and boxes, e-blasts, social media graphics, digital display ads, and landing pages. In 2017, I hired and mentored a Digital Designer to assist with online projects. Most recently, I partnered with cross-functional teams on the migration of MyChelle.com to Shopify Plus to achieve an adaptive web design. We also launched loyalty and subscription programs to enhance the user experience.
Worked with E-Commerce team to create website assets supporting weekly promotions.
Created visual concept and powerpoint presention for MyChelle color collection.
Built promotional and lifestyle-focused e-mail marketing campaigns on MailChimp and Klaviyo.
Produced display banners for prospecting and retargeting campaigns.
Collaborated with DTC team to create omni-channel visual assets for new customer loyalty program: Clean Beauty Club. The MyChelle loyalty program generated a 32% growth in the number of customer accounts in the first month and was chosen by Smile.io as one of the 10 Best Loyalty Programs of 2018.
Designed social media posts supporting promotional campaigns and product launches.