Seaweed Bath Co. Value Size Packaging
Led the design of value-size packaging that balanced premium shelf appeal with cost-effective production for price-sensitive customers of natural skincare products. By unifying bold typography with clean, brand cues, the packaging clearly communicated product benefits and stood out in a competitive category. The redesign helped drive a 25% increase in retail sell-through and earned positive customer feedback for clarity and shelf impact.

Seaweed Bath Co.
Designed product packaging for Seaweed Bath Co.'s SPF face care line.

Seaweed Bath Co SPF Face Care
Unit Carton design

MyChelle Dermaceuticals
rRebranded MyChelle's entire product line.

MyChelle Dermaceuticals Lip Hints
Led the design of MyChelle's Lip Hints packaging, creating a clean, modern look that highlighted the product's natural ingredients and playful color story, while boosting shelf appeal in the growing clean beauty category.

Nourish Organics
Led a brand refresh for Nourish Organic's entire product line.

Hatch Modern Art Kits
Designed the packaging for Hatch Modern's art kits.

Packaging

I design product packaging that blends strategy and storytelling to create visual systems that connect brands with their audiences. I focus on clarity, functionality, and shelf impact—ensuring that each design not only reflects a brand’s identity but also communicates its values at a glance. I’ve developed packaging that builds recognition, enhances user experience, and strengthens brand loyalty.

Packaging

Photography

Digital Marketing

Corporate Collateral

Brand Identity

Data Visualization

Exhibit & Event Branding

Case Study