Kickoff Strategy
Every campaign begins with clarity. I align cross-functional teams around objectives, positioning, messaging pillars, and success metrics. For Pumpkin Honey, this meant defining why the mask still mattered, what made it iconic, and how we'd reignite emotional connection.

Creative Direction
Next, I develop the visual + messaging world the campaign will live in. Mood boards, tone definition, and key storytelling angles establish consistency. For Pumpkin Honey, that meant a rich, luxe autumn glow story rooted in honey texture, warmth, and skin confidence.

Asset Production
Then I translate strategy into assets. I map content needs across email, web, social, and retail, ensuring every piece reinforces a unified narrative. For this campaign, which included teaser emails, launch drip series, promotional banners, PDP storytelling, and supporting content.

Execution and Results
Finally, I bring the campaign to life, ensuring every asset aligns with the strategy and delivers measurable impact. For example, Pumpkin Honey Glycolic Mask became Andalou's top-selling product in the first week of the mask's relaunch campaign. The goal is always the same: create excitement, build desire, drive conversion, and move the brand forward.