MyChelle Dermaceuticals
Building a cohesive brand experience across the customer journey, I oversaw the 360-degree concept, strategy and creation of all assets for MyChelle. I was responsible for all print and digital media including consumer packaging, marketing collateral, advertising, trade show/event graphics, point-of-sale, e-commerce and social media.
Spearheaded a full brand relaunch from strategy and art direction to packaging, retail materials and digital platforms in 2015.
Rebranded all packaging as part of refresh to help attract new customers to the brand.
Created specialty carton sleeves to call out hero ingredients on shelf.
Designed unique packaging for Lip Hints™ Conditioning Lip Balm to appeal to the beauty consumer.
Developed packaging for specialty retail sets.
Created press kits and fact sheets for all product launches.
Produced 24-page product catalog each season.
Collaborated with digital & PR team on influencer mailing for launch of Lip Hints™.
Overhauled unboxing experience aligning DTC initiatives with post-purchase materials to promote customer retention.
Designed ads for national magazines.
Designed all booths for major trade shows including Expo West and Cosmoprof North America.